Kwiminyaka yakutshanje, ushishino lweemoto lube notshintsho olukhulu, kwaye uphuhliso lwetekhnoloji enje ngobukrelekrele bokuzenzela, iimoto zombane, ukuqhuba ngaphandle kokuqhuba, ukugcinwa kwamandla kunye nokhuseleko lwenethiwekhi kuya kuyibumba kwakhona imboni yezithuthi. Ukusuka kwimbono yangoku, "izinto ezintsha zokwenza izinto ezintsha" (umbane, ubukrelekrele, uthungelwano, kunye nokwabelana) ziye zaba yinto yokuqhubela phambili kwishishini lezemoto, kodwa ukuqonda lo mkhwa ayisiyomcimbi yoomatshini abazihambelayo, kodwa ikwadinga imeko umzi mveliso wonke. Imizamo yokudibana kwetyathanga.
Kwixa elidlulileyo, imboni yeemoto ibisoloko inabanikezeli bayo be-chip, kubandakanya i-NXP, i-Infineon, i-STMicroelectronics, iRenesas kunye nezinye iinkampani, ezihlala ngokuthengisa iimoto semiconductor. Nangona kunjalo, ngokunyuka kwe-ADAS kunye netekhnoloji yokuqhuba ezizimeleyo, imfuno yokusetyenziswa kweekhompyuter kunye nokusebenza kwedatha yeemoto ezinobuchule sele inyukile, enika ithuba lokuba iinkampani zemveliso zabathengi ze-chip zinqumle kwimakethi ye-chip yeemoto. I-MediaTek, edale impumelelo ebonakalayo kwimakethi ye-chip chip, lelinye lawona malungu achukumisayo.
Ukungena kwimarike yeemoto zombane ezihamba ngaphambili
Njenge "latecomer", nangona iMediaTek ingekho kwimakethi yokulungiselela iimoto zombane ixesha elide, isantya sayo sikhawuleze kakhulu kwaye siqinile.
NgoMeyi ka-2016, iMediaTek ithengise i-Nav000, yentengiso ye-6,000 yeedola, inkampani exhasa uphando kunye nenkqubela phambili yeemoto kunye nevidiyo yokuhambisa i-chip eyasungulwa kwilizwekazi ngo-2013. Kwangelo xesha, iMediaTek ifikelele kwintsebenzo yobuchule ne-NavInfo ngotyalo-mali okanye ngokudibeneyo akukho ngaphezulu kwe-100 yezigidi zeedola zaseMelika ukwandisa umbane weemoto kunye neemarike zothungelwano lwemoto. Ngenxa yoko, iMediaTek ityhila ubume bayo ngobuchule kwimarike yeemoto.
NgoNovemba ka-2016, iMediaTek yabhengeza ukungena kwayo ngokusemthethweni kwimarike yeemoto zombane ezifakwe ngaphambili. Ekuqaleni kuka-2017, iMediaTek yaphehlelela iMT3303, isisombululo senkqubo yokuhambisa satellite yehlabathi ngezicelo zezithuthi kunye nezemizi-mveliso. Ekuqaleni kuka-2019, iMediaTek yayikhupha ngokusemthethweni i-chip yeemoto brand Autus; Kwinyanga, iMediaTek ikhuphe ngokusemthethweni iqonga le-radus ye-R10 ye-Ultra-elifutshane ehambelana ne-radiar; ngoJulayi, MediaTek kunye noGeely basungula i-E-series car chip.
Ukuphendula intshukumo ye-MediaTek kwimarike yeemoto zombane ngaphambili, u-Xu Jingquan, usekela mphathi jikelele weMediaTek kunye nomphathi jikelele wecandelo lezemoto smart, utshilo kudliwanondlebe noJi Wei. Utyalomali lweMediaTek kwicandelo lezemoto lusekuqaleni kakhulu, ukuqala ngo-2012. Ukusukela kwi-elektroniki yabathengi ukuya kwi-aftermarket, ngo-2015, iMediaTek yaphawula ukuba imakethi yokulayisha iimoto ngaphambili iyaqhubeka notshintsho kwimizi mveliso, kubandakanya imeko ekhulayo 'yokujikajika kane' "I-Chips ayikho indlela yokubonelela, kwaye ikwadala namathuba abo bangenayo. Ke ngoko, iMediaTek igqibe kwelokuba ingene kwimakethi yangaphambi kofakelo ngeli xesha."
Ngokuka-Xu Jingquan, kunyaka ophelileyo, ishishini lezithuthi laba yicandelo leshishini elisemthethweni (i-BU) le-MediaTek, kwaye laqala ukuba nabathengi ngokusesikweni kunye nengeniso. "Okwangoku, ingeniso yesebe yeshishini lezithuthi isencinci, ingaphantsi kwe-5% yengeniso yenkampani, kodwa sityale imali eninzi kubasebenzi nakwimali yemithombo. Okwangoku, sifumene imvume kubavelisi bezithuthi abangaphezulu kwe-10 kwaye bangaphezulu kwe-10 abenzi benkqubo.Ngoko ke, kulindeleke ukuba ukukhula kweNgeniso kwiminyaka embalwa ezayo kungaphezulu, utshilo.
Ukongeza, kufanelekile ukukhankanya ukuba icandelo elikhethekileyo leCandelo leMoto leMediaTek kukuba ineyunithi yomgangatho wezithuthi ezinikezelweyo. U-Xu Jingquan uthe ngenxa yokuba intengiso yeemoto ineemfuno eziphezulu kakhulu ezikumgangatho kunye nokukhuseleka, iMediaTek isebenza ngokukhethekileyo ekuziseni iingcali ezisemgangathweni ezinamava zokujoyina iqela ukubonelela abathengi ngokuqinisekisa okusemgangathweni.
Sika kwiindawo ezine eziphambili zeemoto zombane
Oko kwabhengezwa ukungena kwimarike ye-chip yeemoto, indlela yokucinga yeMediaTek icace gca, kwaye sele igqibe kwisigqibo seTelematics, infotainment, ADAS kunye nesisombululo seeradimitha (mmWave). Ezi ndawo zibalulekileyo ezine zinqunyulwa.
KwiMediaTek, ngenxa yoqhagamshelo oluluqilima, ukusetyenziswa kwamandla asezantsi kunye namava angcono omsebenzisi kwimakethi yeefowuni smart, ibonakalisiwe ngabenzi abaninzi beefowuni eziphathwayo. Ke ngoko, i-chip yeemoto ye-MediaTek ihamba phambili ukusuka kumsindo we-multimedia nevidiyo. Ukuzonwabisa kuqala, kwaye emva koko kugubungela ukunxibelelana kwenethiwekhi, iimodyuli zonxibelelwano, njalo njalo.
"Ngokusekwe kubuchwephesha beMediaTek kunye ne-IP kwibala lemidlalo yabathengi, sityale imali ngaphambili kwii-cockpits ezi-smart kunye nonxibelelwano lwezithuthi. Kwizixhobo ezibonakalayo zokuqhuba kunye neerandi zemayile, le yindawo entsha kwaye ayisiyiyo ingqiniseko enkulu, ke siza kutyala amandla amancinci. ”UXu Jingquan uxelele intatheli encinci enethiwekhi.
Okwangoku, iMediaTek ibonakaliswe ngabenzi abaphambili bezithuthi kunye namaqabane kuzo zone iindawo. Kuyaqondwa ukuba isisombululo se-radar ye-MediaTek Autus millimeter ye-wave isenziwe-yabanzi ngokuphela konyaka we-2018. Inkqubo ye-cockpit eyi-smart izakwaziswa ngokusesikweni kunye nemodeli yokuvelisa kwisiqingatha sesibini salo nyaka. Inkqubo yokunxibelelana kwezithuthi kunye nesisombululo senkqubo yokunceda yokuhambisa sele ihanjisiwe. Iya kuthunyelwa ngokusemthethweni ngo-2020.
Ngombono ka-Xu Jingquan, ugxininiso lweMediaTek belusoloko lukwisicimi se-elektroniki yabathengi, kodwa eyona ngxaki inkulu yee-elektroniki kukuba ukuguquguquka kwayo kukhulu kakhulu, kwaye umda uphantsi, ngoko ke nomjikelo wobomi mfutshane, ongabalulekanga kulungile kwingeniso yenkampani yexesha elide. Kwinkqubo yokuphuhliswa kwenkampani iyonke, ifuna i-10% -20% yexesha elide, kunye neemveliso zeemoto ziyahlangabezana nalo mkhwa. Kwiminyaka emithathu ukuya kwemihlanu ezayo, iMediaTek inethemba lokuba umgca wemveliso yeemoto zombane uza kufezekisa umyinge we-10% wemali.
I-5G izisa amathuba amatsha ombane weemoto
Kwishishini, nangona i-Intanethi yeZithuthi bekuxoxwa ngayo ixesha elide, ayizange idume ngokubanzi kuba akukho ndlela ifanelekileyo yonxibelelwano. Kwixa elizayo, ukuvela kwetekhnoloji ye-5G kuya kubonelela ngezibonelelo zonxibelelwano kwi-Intanethi yeZithuthi, kwaye nomzi mveliso wezithuthi uza kungeniswa kwiinguqu ezintsha.
Ngokuphathelene noku, u-Xu Jingquan ukwakholelwa ukuba: "Ukusondela kwezentengiso ezi-5G kuzisa amathuba amatsha ophuhliso lwe-Intanethi yeZithuthi. Ngexesha lokuhamba ngobulumko, imfuno yabathengi yezixhobo zeteknoloji ephezulu yokuhamba iyanda mihla le, Ukuqhuba abenzi beemoto eziphucukileyo ukuphuhlisa ukhuseleko. Ngakumbi kunobudlelwane bendalo, iimveliso ezihambelana nendlwana, kwaye zinike abathengi ulwazi oluphezulu lobugcisa bokuhamba ngexabiso eliphantsi. "
Ekuphuhlisweni kwetekhnoloji ye-5G, kukho kuphela abavelisi be-chip basband ezintlanu, kwaye ukhuphiswano luvutha. I-MediaTek yenye yeenkokheli, kwaye ukubekwa kwayo kwicandelo le-5G kukwatsala umdla. Ukuthatha ii-smartphones njengomzekelo, i-MediaTek ikhuphe i-chip yayo yokuqala ye-5G kwi-Taipei Computer Show ngoMeyi kulo nyaka, kulindeleke ukuba iveliswe ngobuninzi kwikota yokuqala ka-2020. Kwangelo xesha, iMediaTek ityale i-1 yeebhiliyoni ye-Yuan ukwakha "Unxibelelwano olungenacingo lwe-R & D yesakhiwo", olona loyilo lukhulu lwe-chip kunye neziko ledatha e-Asiya, ikakhulu ukuphuhlisa itekhnoloji ye-5G.
Ukongeza kwii-smartphones, iMediaTek icwangcise neemveliso zeemoto zombane zeemoto. Ngokuka-Xu Jingquan, kulindeleke ukuba ii-5G chips ziya kumiliselwa kuthungelwano lweemoto lweTelematics ngo-2020, eyahlukileyo kwifowuni.
Ewe kunjalo, iRoma yakhiwa ngosuku, ngakumbi abenzi behip. U-Xu Jingquan uthethe ngokungagungqiyo, "Ukuza kuthi ga namhlanje, iMediaTek iyinto emangalisa kakhulu kubavelisi bezithuthi zasekhaya kuba yonke inkqubo yemveliso yomzi mveliso inkulu kakhulu kwaye isasazekile. Eyona nto kugxilwe kuyo kukwenza umzi mveliso weemoto uve ukuba iMediaTek sisithembiso kwaye siyakwazi. Umthengisi wehip chip.